Our Story

My Story is related to all those women’s out there who are not able to work after marriage even after having the highest education background.The sacrifices which a women has to go through taking care of her family.
Name : Reena Sujai
Ex Profession : Software Engineer
Current Profession : Entrepreneur.
Brand Name : Hastavem.
Instagram : hastavem , reenasujai

15th August 2016

My 2 year old son kicking me from outside , My 7 months baby was kicking me from Womb.Dear husband pestering me for Name of our startup. Everything happening at same time and i Exclaimed.’Hastavem’!!! Stands for Handloom in Sanskrit.That’s the name of our startup.Hastavem was born on 15 August 2016.

The Idea
Some Interesting Conversation we had with people when discussing this startup.
Q : What if you can see the future and realize hastavem is not going to make any profit ? will you stop it right away?
A : If i can see in future that my child is not going to take care of us, that doesnt mean i will stop taking care of it. hastavem is like my own child. profit or loss we will continue building the brand.
Q : Why only handloom and art ? why not any western franchise ?
A : India is so rich in handloom and art , that it will take a decade to just touch the tip of iceberg.
Our Road Map for Hastavem is very clear.
Motivation : As an employee , there is 3-6 months of maternity leave , but as an entrepreneur , i was back to office the next day of delivery

About Me

I was born and brought up in Mumbai , raised as a devoted Roman Catholic with very rich Tamil Traditional Values.I completed my engineering and joined iGate as a software engineer in 2010.Got Married in 2013 to sujai, A project manager with TCS. Due to to my first delivery i had to quit my job in 2014.

2015 I was ready to join office but due to unavoidable family commitment couldn’t join back.I felt that my engineering degree was wasted if i don’t join back.This disturbed me mentally.I could never make it back to the industry.

I Always had passion collecting Handloom saris and traditional artifacts.2016 when smriti irani set twitter ablaze with #iwearhandloom hash tag ,i felt even i should contribute and make a difference.My husband pitched in the idea to launch a Brand which will promote handloom for next 100 years.

Reena Sujai
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